La Sportiva, a brand synonymous with mountain sports, celebrated the opening of its first North American retail store in Boulder in 2024. This flagship location marks a significant milestone in La Sportiva's global initiative to connect with mountain communities worldwide, joining twelve other stores in Europe’s premier climbing and mountaineering destinations.

To commemorate this event, La Sportiva commissioned me to paint a bespoke mural that captures the essence of the mountains. Drawing inspiration from the Dolomites' rugged beauty, the mural prominently features a red refugio, a symbol of safety and community for mountaineers, which stands out against the mountainous backdrop for its vibrant color and strategic importance.

The design subtly incorporates La Sportiva's logo and is further enriched with whimsical elements like local wildlife and flora, including squirrels, mushrooms, and mountain flowers. This artistic integration not only elevates the store’s visual appeal but also reinforces La Sportiva’s dedication to mountain culture.